MediaGuardian.co.uk | Special reports | Channel 4 gathers the tribes together

MediaGuardian.co.uk | Special reports | Channel 4 gathers the tribes together: "Channel 4 gathers the tribes together

Leigh Holmwood
Friday May 12, 2006

If you've ever had difficulty differentiating between a chav and a blinger or a mosher and a grunger, or indeed ever wondered what any of them are in the first place, then Channel 4 may just have the answer.

The broadcaster today launched a new website that aims to be the definitive catalogue of the nation's ever-changing youth culture groups.

Under three broad groupings of townies, trendies and indie kids, the site sets out 20 different youth tribes, from the more well known such as goths and skaters to newer gangs such as emo kids and Myspacers.

Video, audio, interviews and essays are used to set out each group's likes and dislikes in areas such as clothing, music and television, to build up as full a picture as possible.

The site, at Uktribes.com, was created for Channel 4 by content and research agency Ramp Industry over six months to help the media and advertising industries better understand their audiences. Contributors include Observer writer Emma Warren, GQ's Kevin Braddock and i-D's Lauren Cochrane."